Snow, Super Bowl, & Super Excited

An Exciting Day!

This is an exciting day…the Bears are playing the Cowboys in the Super Bowl!!! Woo hoo!!!

I know, I know, I’m only 3 decades off! And although I watched that game from my NIU freshman dorm room I don’t remember who da Bears played! What I do remember is Walter Payton, the Fridge, and the Punkie QB strutting their manly stuff in those white football tights to a corny but catchy tune!

So now that you know I’m not a football aficionado – and I suspect that I’m in good company since you are reading this and not watching the big game – I’d like to share the real reasons for my excitement on this Super Bowl Sunday.

This morning I took advantage of the winter wonderland inspiration that 10″ of snow brought and spent some long overdue time sifting through my Evernote Notebooks. I found an article written by my favorite business guru, Victor W. Hwang, tagged ‘for later’ but had forgotten all about. Considering what today is (NOT related to Super Bowl Sunday) I found it nothing short of kismet that I would come across yet another of Victor’s articles today, an exciting day!

A quick note about VictorLogo_rev_300X87

I started following Victor last spring when I was researching the concept of Business Ecosystems, a business model introduced to me by a local entrepreneur-guru-friend of mine, Frank Lunn. Frank and his team at Kahuna Business Solutions had successfully mastered the ecosystem philosophy and suggested we adopt it as in response to a market shift in the education sector. The concept of ecosystems causes businesses to operate with a systematic approach centered on leveraging resources and talent to maximize profits and productivity, which was exactly what we needed as we pivoted from a brick and mortar operation to the online space.

Ecosystems – Our New Education and Business Approach

It was abundantly clear, and3babe0c unbeknownst to us, that we at Healthy Homes™ were already on the path to a robust ecosystem grown organically by virtue of organizational culture, strong sense of ethics, entrepreneurial spirit and personalities that are naturally collaborative and others-centered.  Even more revealing was the that the approach appeared to be a much more appropriate model for real estate industry businesses than the traditional ‘solopreneur’ model practiced by most Realtors, builders, home inspectors, and radon professionals, who make up the base of our Partners!

Eager to cultivate this model amongst our peers and students/clients (who we affectionately call ‘Partners’), we developed a series of 1-day Radon Business Boot Camps held in four strategic Illinois locations during the 2nd and 3rd quarters of 2014. Motivated by the enthusiastic response to our fledgling Boot Camps and inspired by the success of multimillion dollar companies who have found great success in the ecosystem business model [e.g. Apple, Samsung, Starbucks, Toyota] we retooled our business plan and set into motion an intentional R & D plan to incorporate more ecosystem-based education into our core learning modules by mid-to-late 2015.

Our Detour to Grow Your Ecosystem

A kink in our 1 year plan, however, came in mid 2014, the radon industry and affiliated NGOs announced a regulatory initiative that would inflate in the workforce by 30,000+ jobs by spring of 2015 to accommodate an increased demand for radon testing and mitigation. On the surface, the creation of 30K jobs sounds good and the demand will certainly be profitable for stakeholders who need to train and supply the new workforce.

Considering the dynamics and scientific nature of radon testing and mitigation, there is little good (long term) that can come out of an artificially bloated workforce that relies heavily on a tenuous housing industry. Real estate industry businesses especially radon testers/mitigators need to prepare for this shift in the marketplace that could create unsustainable consequences to most small to medium radon businesses.

We have been busy these past 5.5 months preparing better initiatives to ready our Partners for the market shift. Whether you are a Realtor®, builder, home inspector or radon measurement/mitigation professional, the more prepared you are the better you will serve your clients and protect marketshare.

Grow Your Ecosystem with Us

Growing a robust ecosystem isn’t hard and doesn’t have to be expensive! In fact, thriving ecosystems  leverage talent and resources for leaner operations and greater profit margins. Join our robust ecosystem where quality, profitability, ethics, and FUN preside!!

Want to Know More?

You will find a short introductory video on our YouTube channel or It’s no half-time show but I think you’ll like it!

If you are in our email database, you will be receiving multiple emails over the next few days with more information on our programs and how to participate. If you are not in our database and would like more information, please email me at

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Healthy Homes™ offers classes and/or training for all disciplines in the real estate industry:

Home Inspection, Radon, Green Energy, and Real Estate.

We welcome you to join us!

Please note: I reserve the right to delete comments that are offensive or off-topic.

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